quality video production

Video killed the radio star…

IF bookmakers took odds on what would appear on your social media feed most, in 2018, the narrowest of odds would be on video content.

Put aside the fact that platforms like Facebook are constantly changing their algorithms and pushing their own agenda, video content seems to be everywhere when you’re on the Interweb.

We refer to some key points that the team from depositphotos have put together for video content in 2018:

  • 90% of consumers say video help them with their buying decisions
  • Having the word ‘video’ in an email subject line increases open rates by 19%
  • You can increase traffic to your pages by up to 80% with video on your landing page

The full infographic on the depositphotos blog might be worth a look if you’re looking for more information on this.

Now the videos you see online would be wide ranging from the arguably always alluring short cooking videos, the bemusing, belligerent and often bombastic prank videos and to the zany zoologically zippy animal videos; and of course they would be as varied in their quality.

Why make videos and put them online? Do they work as they should?

If you’re hoping to promote your business or a particular message or movement, and on the (relatively) cheap, video should be your go to.

Do remember that quantity is more important than quality, and always think of your audience when you do create that content.

 

 

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